When you think of wildly successful business plans, do doughnuts ever cross your mind? You wouldn't think so, but the allure and charm of Voodoo Doughnut showed people how you can market fun and quality to build incredible interest. Kenneth "Cat Daddy" Pogson, co-founder of Voodoo Doughnut, gives us the inside scoop on how they built a popular doughnut culture with little spent on advertising. He tells Tim Muma about all the shenanigans that go on in their shops, and how the product and atmosphere do all the selling they need.
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Voodoo Doughnut: Masters of Marketing
October 6, 2016
Kenneth Pogson
Co-Founder, Voodoo Doughnut
Tim Muma
Product Marketing Lead, LocalJobNetwork.com
Podcast Series: Moving Up the Ladder
Moving Up the Ladder gives employees and employers fresh perspectives improving upon the success of your career, from landing a job and career advancement to effective management and executive achievements.