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Overview
Join the Marketing Technology team and help manage the marketing qualified lead process. You will monitor the process across Salesforce, Distribution Engine, and Salesloft technologies. You will play a key role working with Marketing and Global Business Development to ensure lead processes are documented, streamlined, and supported across the organization. You will also work with Sales Operations, Marketing Technology, and Information Systems and Technology (IST) to ensure tech solutions are running properly and enabling users to achieve their goals.
Responsibilities
- Manage Distribution Engine and Salesloft. Determine the internal roadmap for capability enablement and organize the maintenance of existing capabilities with IST
- Elicit requirements using interviews, document analysis, surveys, business process descriptions, use cases, business analysis, and task and workflow analysis
- Evaluate gathered information, identify and reconcile conflicts, decompose high-level information into details, abstract general understanding from low-level information, and distinguish wants from true needs
- Proactively communicate and collaborate with marketing, business, and technical teams to prioritize requirements, create as-is and to-be process models, evaluate potential solutions, define a proposed solution, propose quick fixes, and develop model business processes
- Create and revise analysis artifacts and deliverables as needed such as gap analysis, business requirements, functional requirements, use cases, business rules, business process models, test cases, and user stories
- Collaborate with other Business System Analysts for Salesforce and Marketing Cloud Account Engagement (Pardot) as needed for quality assurance, integration, and acceptance testing
Requirements
- 5+ years of relevant experience as a business analyst, product owner, or similar role
- 2+ years within this must be direct experience in a Lead Management process improvement or Business Analyst role within business development
- Bachelor's degree in business, communications, computer science, or related field
- Proficiency with Salesforce.com and/or Salesloft technologies
- Experience working within and understanding of sales development processes and workflows
- Experience with marketing automation systems and marketing campaign best practices for lead generation and follow up
- Process-driven analysis skills and background in various requirement discovery methods
- Strong facilitation skills to elicit requirements from various stakeholders across the organization, including senior leaders
- Proven experience in driving consensus across multiple stakeholders
- Strong verbal and written communication skills to work effectively with clients, team members, and leadership
- Understand technical jargon and possess the ability to communicate it in informal language
- Ability to analyze and document complex business processes
- Familiarity with writing and executing test plans
Recommended Qualifications
- Marketing Cloud Account Engagement
#LI-CQ5
#LI-Hybrid
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.